Principles

How I design, lead, and build in an AI-native world

Chase the Chaos

Ambiguity doesn’t scare me, it fuels me. I run toward messy ideas, half-formed hunches, and uncharted spaces. That’s where the good stuff lives.

Design Like a Founder

I don’t wait to be told what to build. I figure out why it matters, what moves the needle, and how fast we can ship something real. I think in bets, not backlogs.

Human Augmentation Over Automation

I design with AI, not for it. Machines are my co-pilot, but judgment, taste, and empathy stay firmly human. I use tech to extend what people can do, not erase it.

Decisive by Design

I move fast, test early, and act before it’s obvious. Momentum is strategy. Perfection is the enemy. And the best decisions are the ones you actually make.

Build Before You're Ready

The perfect moment never comes. I prototype early, launch scrappy, and refine in motion. Progress beats polish, especially when the stakes are high and the clock is ticking.

Earn the Right to Scale

Before process, before polish, prove the value. I believe early-stage work should be lightweight, lean, and led by proof. Scale comes after trust, not before it.