Designing the Future of Community Engagement

Superwave - Lead Product Designer (0–1 product)

Vision

Help community leaders understand, engage, and retain their members through a unified, intelligent platform.

Discovery & Research

200+

interviews with community managers

10+

co-creation workshops with early users

20+

usability sessions to refine key flows

Insight

The communities that thrived all had some form of a feedback loop, an engine that helped them understand what members cared about and when to act.

For community managers, we focused on:

Adaptive member intelligence

The system learns from behavior and context to auto-tag, segment, and personalize the member experience

Content that organizes itself

Resources are automatically categorized, surfaced, and made discoverable based on engagement patterns

Effortless orchestration

From onboarding to re-engagement, AI helps community managers act at scale without micromanaging every interaction

For Community Members we focused on:

Facilitating meaningful connection

Smart member directories, interest-based segments, and direct messaging features to help members find their people.

Personalised discovery feed

An AI-powered home feed, personalized content tags, and topic-based channels to reduce noise and highlight value.

Results

1k+

beta members on the waitlist

23%

weekly engagement vs 8% industry avg.

60

active communities successfully onboarded

Delivery

Superwave is the modern community platform designed to help creators build meaningful connections with their audience through posts, events, and gated content — all in one place.