The Future of Design Belongs to High-Agency Thinkers
As AI continues to reshape the design landscape, the role of designers is shifting from execution to leadership. High-agency designers don’t just follow roadmaps; they challenge assumptions, influence strategy, and drive meaningful change. They see AI as a tool, not a replacement, refining and directing its outputs to align with human needs and business goals. This post explores why agency is the defining trait of designers who thrive in an AI-driven world, offering actionable steps to cultivate initiative, critical thinking, and strategic influence. The future belongs to those who don’t just react to AI but actively shape its impact.
Adapt: How to Think Big, Adapt Fast, and Design for Intelligent Systems – Coming Soon
AI is changing product design faster than most of us ever expected. What used to take weeks to do research synthesis, ideation, ux copywriting, and prototyping can now happen in minutes. It’s exhilarating, but also unsettling.
Where does that leave designers? How do we evolve when the tools are evolving just as fast?
This book is my answer.
Designing AI-Native Products in 2025
I’ve spent the last eight years designing B2B SaaS products, and lately, I’ve found myself at the forefront of what I believe is the biggest shift in our discipline since mobile-first design: AI-native experiences. The traditional approach, such as static interfaces and purely manual user flows, just isn’t enough anymore. AI is transforming how we design and what we design, pushing us to adopt new patterns like adaptive UIs, conversational interfaces, and autonomous agents that change user expectations overnight.
Lessons from Building Superwave: A 'Zero to One' Community Platform
Building Superwave has been a transformative experience that taught me valuable lessons in product design and 'zero to one' product development. From understanding customer needs to taking bold bets and staying agile, these lessons have become the guiding principles of my design journey.
Here are the most valuable lessons I've learnt along the way
Creating a solution to improve content discovery within online communities.
Collections is our attempt to provide a meaningful solution to the challenge of content discovery in a community. This feature enables community managers to save any piece of content within their community to a collection, allowing it to be preserved, re-referenced, and easily discovered by community managers as well as search engines.
Designing a better content experience for online communities
As a product designer at Superwave, I have the privilege of working closely with community managers to understand the unique challenges they face. One theme that we frequently hear in these conversations is the difficulty of managing and creating value from a community’s content library.
That's why I’m excited to introduce you to Superwave's Content feature, a rich library that helps members discover content that’s relevant to them, while also generating valuable insight for community leaders.
How product design principles and data can help enrich our personal lives
Before designing a new feature, it’s typical to already define how we can measure success and how we will iterate if needed. Software products, much like people, are ever evolving organisms and involve multiple iterations in different areas and require looking at patterns and behaviours to determine how well something (or someone) is performing over time.
Applying A/B Testing Principles to Life Design
A/B testing is a powerful technique used in the world of product development which allows us to make data-driven decisions by comparing different versions of a product or feature. But what if we could apply these principles beyond the realm of technology? What if we could use A/B testing to design our lives in a way that maximises happiness, fulfilment, and success? In this blog post, we'll explore how the principles of A/B testing can be applied to real-life scenarios and help us make intentional choices that lead to a more purposeful and satisfying existence.
Designing a Life You Love: Applying Design Thinking to Personal Development
Design thinking is a powerful problem-solving methodology that is widely used in product design, but it can also be applied to personal development. By applying design thinking principles to our personal lives, we can identify areas for growth, set goals, and develop actionable plans to achieve them. In this blog post, we'll explore how you can use design thinking to design a life you love.
The Future of Product Design: How AI is Revolutionising User Experience
As technology continues to advance, the role of the product designer is also evolving. One of the most significant changes is the integration of artificial intelligence (AI) into the design process. In this blog post, we'll explore how product designers can use AI to improve their workflow and user experience.
Relationships, agile teams and retrospectives.
There are many similarities between relationships and product teams. On the surface, relationships seem like they are driven by love, passion and a mutual respect for one another. Product teams on the other hand are strangers with individual skill sets that are brought together to deliver value towards a larger business goal.
Photo Essay: Lake Garda, Italy by Simon Bray
There is a sense of calm that overwhelms you upon being in such close proximity to a significant mass of peaceful water such as Lake Garda. For me, it’s a sense of awe that supersedes any response I may have to man made marvels, to art or music or architecture, something that aids the sense of one’s place within the grander scheme of things.
Gestalten Space, Flagship Store in Mitte, Berlin
Gestalten are most well known for publishing books and developing content on visual culture, mainly focusing on design, illustration, typography, photography, art and architecture.
Paris City Guide for Artists & Designers
Paris is a city full of inspiration for artists, designers and architects, and I have finally put together a city guide for travellers or expats that document my favourite places as a creative professional.
A la Modé Lookbook
A la Modé is a home interiors online retailer and in April 2015 I was responsible for designing their logo, corporate identity and Spring lookbook.
